Village Voice Media, the Houston Press' daddy company, has announced the line-up for this year's SXSW day party at La Zona Rosa, set for March 19 at noon. The show hasn't disappointed since Rocks Off has been aboard, with 2008 bringing the Black Keys, HEALTH and ...Trail Of Dead and last year the Crystal Antlers, M. Ward, Cursive and Gomez enlivening our five-hour event. This year's line-up is just as striking as the previous two, with current indie darlings and Rocks Off faves Surfer Blood, The xx, The Pains Of Being Pure At Heart and the legendary Superchunk rounding out our bill. We told you we know how to stack the deck, kids. Surfer Blood came through Houston in November, and Rocks Off did a quick Listology and Aftermath on their well-received Mango's gig. The xx have never made it to Houston, but the Brit-mopers' 2009 debut has been making regular appearances on our daily playlists. The Pains Of Being Pure At Heart are a sweet little indie operation from New York City, reminiscent of Elvis Costello with tag-team male/female vocals.
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Superchunk hails from Chapel Hill, N.C., and celebrated its 20th year in the indie business last year. The band was on Matador Records early on in the '90s before moving to Merge - a label that 'Chunk co-founders Mac MacCaughan and Laura Balance happen to co-own - for 1994's Foolish release. The band seemed to help canonize the slacker aesthetic with their first breakthrough single "Slack Motherfucker." After a long hiatus that ended last year, the band is now working on new material for the long-awaited follow-up to 2001's
. Lately they have only been issuing singles collections and one-off seven-inches to sate the masses. As always, our party is free and open to the public; no badges or wristbands required, just an RSVP. Stay tuned for more info on when and where to send yours in.