Texas's next publishing dynasty?
Texas's next publishing dynasty?
Joe Esparza

Bridges II the Bend

ALPINE -- Out in the heart of the sand-blown Trans-Pecos region of Texas, where, as an ancient cowboy poet once wrote, "the rainbows wait for rain," things literary generally take a backseat to the dreary essentials of survival. There's just not much time for leisure reading when a well needs digging, fences beg for mending and most fantasies focus on new ways to scrounge up yet another mortgage payment.

Not exactly a place to ignite a publishing firestorm.

But then you wouldn't expect to find one of the best-selling novelists of all time sequestered on a nearby ranch, self-exiled from an adoring public that bought 12 million copies of his first novel. Or to learn that a Houston couple, lured to the Big Bend area by its spectacular vistas, the multicolor blooming of its cacti and freedom from the urban nightmare, would settle here and open, of all things, a couple of bookstores and a small publishing company.

Like many vacation travelers before them, Mike and Jean Hardy, both 58, were immediately mesmerized by the spare beauty of Big Bend when they first visited in 1988. "It's not easy to explain," Jean says, "but from the moment we arrived, we knew this was where we wanted to live." Four years later, they made the move, sort of. Buying a house in tiny Marathon (population 600), they reached an agreement many married couples would find extraordinary. Mike would remain in Houston, overseeing his successful computer software company, while Jean would set up housekeeping in Big Bend. On alternate weekends he would travel to Marathon and she would return to Houston.

A former managing editor of Houston Home & Gardens and onetime editor for Fredericksburg-based Shearer Publishing, Jean Hardy did not leave her fascination for the printed word behind. The 8,000 residents of Alpine, she de-cided, needed a bookstore. Thus Front Street Books was born, providing local readers a combination of popular fiction and hard-to-find works on the history and flora and fauna of the region. In time, she opened a second store in Marathon, 31 miles away.

"I realize it is something of a paradox to have bookstores in places so small," Jean admits, "but with the nearest Barnes & Noble a three-and-a-half-hour drive away in Odessa, we're filling a need. What we've found is that there are book lovers everywhere."

The modest success of Front Street Books, in fact, enabled the Hardys to start up their own small publishing company. In recent years, their Iron Mountain Press has reprinted regional titles like Grasses of the Trans-Pecos, The Last Campfire and How Come It's Called That. Hardly best-seller material, but each added to the printed record of local history and myth.

Then, last November, Jean received a phone call that would play havoc with the comfortable routine she and her husband had settled into.

Soon after the success of his 1992 The Bridges of Madison County, a short, sentimental novel about the brief but passionate affair of a traveling photographer and a middle-aged farmwife, Iowa college dean Robert James Waller abandoned academia and purchased a ranch near Alpine. While his book stayed on the New York Times best-seller list for a record 162 weeks, was translated into 25 languages and was made into a successful movie starring Clint Eastwood and Meryl Streep, Waller quietly settled into the Big Bend landscape. He occasionally visited Front Street Books to browse or sign copies of subsequent books -- Slow Dance in Cedar Bend, Border Music and Puerto Vallarta Squeeze.

None, however, matched the success of his first novel. In time, Waller became Big Bend's most famous recluse, bitter toward the critics who routinely savaged his work and the media that pried too deeply into his private life. When he suddenly left his wife in 1997 for a younger woman whom he'd hired as a gardener, even People magazine came running to chronicle the scandal. Once a familiar face in Alpine, a man who occasionally brought his guitar to serenade diners at Marathon's historic old Gage Hotel, the author of the landmark book that sold more copies than Gone with the Wind went off the radar.

It was assumed that the literary career of the writer who made the hearts of millions of middle-aged women readers race a little faster had come to an end.

Still, there were occasional rumors that he was writing a sequel to Bridges, but word in the industry was that his New York publisher, Warner Books, wasn't interested. In a what-have-you-done-for-me-lately world, the steadily declining sales of each book he'd written after his remarkable debut had made Waller a high-priced risk.

"He called the store one day," Jean Hardy remembers, "and said he'd completed the Bridges sequel and wondered if we would like to see it." If she and her husband liked A Thousand Country Roads: An Epilogue to The Bridges of Madison County, Waller said, he would be pleased to have them publish it.

Jean read the manuscript, assured her husband that it was "the best thing Waller's written," and they began a publishing adventure that has become as much fairy tale as a Waller plot. "It just fell in our laps," she says. "This," her husband admits, "is kinda scary."

Soon the national media were spreading the news of the unlikely deal. While Waller refuses interview requests, his agent, Aaron Priest, explained the situation to Entertainment Weekly: "Money is not a major consideration to Robert, and we just figured we'd have more control over everything working locally with a small company." The terms of the contract are confidential.

Waller said in a prepared statement that he got his start "selling my books out of the back of my pickup truck in small towns in Iowa. I like to do things on a small scale."

Thus, while Jean Hardy edited the manuscript, her husband dealt with the details of cover design and arranging for printing and distribution of the book, which is due out at the end of April.

First, he learned that there were already two Iron Mountain Presses in existence. Waller's book will now be published under the newly incorporated John M. Hardy Publishing imprint. "Everything got out of hand pretty quickly," Hardy says. "Initially, we talked of a first printing of 25,000, which for us is huge."

When it was decided that as many as 100,000 books would better satisfy the anticipated demand, Hardy had to contact an eastern company that could handle such a print run. Despite the attention and growing anticipation, however, there will be no expensive promotional tour. Waller has made it clear he has no interest in hitting the book-signing and the "wake up with Ken and Barbie" talk shows as he once did. "He did that for Bridges and says it was enough to last him a lifetime. He signed so many books that he developed carpal tunnel syndrome," Hardy says. The author will sign only 1,500 special first editions of the sequel. Waller is not planning to talk to the Houston Press or anyone else.

It is unlikely that the sequel, whose story line is a closely guarded secret, will rival the celestial numbers of Bridges a decade ago, but there is anticipation of success for the new book. There are, no doubt, enough curious Waller fans eager to learn whatever happened to the fictional Robert Kincaid and Francesca Johnson to make a couple of neophyte publishers semiwealthy.

Texas literary agent Jim Donovan is among those in the industry who believe the Hardys have a potential hit. "Because of the precipitous decline in sales of Waller's subsequent books, his reputation was tarnished," he says. "But the fact remains that The Bridges of Madison County had an enormous number of fans. Even if this sequel sells a tenth of what The Bridges of Madison County did -- and I think it just might, if properly marketed -- you're talking about a million books."

The Hardys hope he's right. Jean, who ultimately wishes to spend her time photographing and writing about the botany of Big Bend, and Mike, who dreams of full-time life in little Marathon, both laugh nervously at the suggestion of success.

"I just hope," Jean admits, "that we can make enough to retire."


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