Camel's New Bi-Sexual Cigarette
The folks at Camel continue their never-ending journey to make cigarettes cooler. What have they got up their sleeve now? Well, it’s actually up the filter.
Introducing: Camel Crush. Each cigarette contains a menthol capsule in the filter; if you squeeze it, the cig is minty fresh. If you don't, it stays non-menthol.
But, um, why? Don’t you either smoke menthols or not? Unless you’re a smoker who is tired of not being able to lend smokes to your pals because you prefer menthols and they don’t. But we’re pretty sure that’s the best part of smoking menthols.
Camel is planning to test-market Crush in Houston and we got a pack of our own thanks to a super-secret connection (AKA blood relative) who’s helping with marketing.
We asked a potential cancer patient (i.e., a smoker) to try it out. He took a couple of puffs without breaking the capsule and said there was still a menthol taste. “It tastes like I chewed some gum and then smoked a Marlboro Light,” he said. Post capsule-break, he said it tasted like a weak menthol cigarette.
Houston Texans vs. Arizona Cardinals
TicketsSun., Nov. 19, 12:00pm
Rice Owls Football vs. North Texas
TicketsSat., Nov. 25, 12:00pm
Houston Texans vs. San Francisco 49ers
TicketsSun., Dec. 10, 12:00pm
Houston Texans vs. Pittsburgh Steelers
TicketsMon., Dec. 25, 3:30pm
Houston Open - Good Any One Day Grounds
TicketsSun., Apr. 1, 11:59pm
So there’s a full, official product review for you, but it still seems pretty pointless to us. We have to admit, however, that it is kind of fun squeezing the filters and hearing the capsule go “pop.”
Man, you know who would really enjoy something like this? Kids!
-- Dusti Rhodes
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Houston, delivered to your inbox Monday through Friday.