Celebrity Tech Endorsements: 5 Cool and 5 Highly Annoying Examples Of Product Pimpage
Annoying but effective.
Celebrity endorsements are nothing new. They have been around as long as there were celebrities and companies willing to pay them to say they smoked Kool's or drove Chevy, or force us to explain to children and the elderly why we would giggle every time we saw the milk-stained upper lip of a famous person in a "Got Milk?" ad.
The truth is, companies pay lots of money for these endorsements because they work. Who knows why anyone would think that an ad featuring J Lo literally killing people on the street with her gyrating hips would sell cars made by Fiat, but apparently, it does just that.
In the world of technology, celebs pushing product is a trickier business, but they keep at it working customers on everything from software to appliances and everything in between. Here's a look at five cool and five highly annoying endorsements of technology by the glitterati.
5. LL Cool J -- Boomdizzle One thing that often feels like a disconnect in celebrity endorsements is the fact that what they endorse has nothing to do with their line of work. At least with athletes, they sign on with athletic equipment manufacturers. Rapper LL Cool J followed suit with a social network for musicians. Earlier this year, he launched a new app that goes with the service that fosters collaboration between musicians over the Internet.
4. Tony Hawk -- Activision Athletes love video games and Tony Hawk has made an empire out of his killer skateboard video games, going so far as to create a "ride board" for the Wii that lets gamers simulate what being outside is like, if it was weather-controlled and filled with television screens.
3. Jonah Hill -- Call of Duty Modern Warfare 3
I have a soft spot for Jonah Hill because of my love forSuperbad
, but his ad with Sam Worthington and Dwight Howard for COD was truly super bad. The young actor is coming into his own with a recent Academy Award nomination. Here's hoping he hops on some more cool endorsements. Companies could use his sense of humor.
2. John Madden -- Electronic Arts It seems like before the Madden football video-game franchise, the only options were those little hand-held games with tiny red lights or the big metal board that vibrated plastic figures around. When it comes to sports gaming, Madden is how you do it right. Boom! No, wait, that's Tinactin.
5. Justin Biber -- TSOY Apparently, at this year's CES convention, the Biebs presented some crappy robot? Way to go, Justin. Way. To. Go.
4. Will.i.am -- Intel Yes, because having the front man for the Black Eyed Peas as your "creative director" (in name only, we hope) makes a lot of sense. I'm sure that Ultrabook will outsell the iPad any day now.
3. Snookie -- iHip Headphones There are so many people endorsing a line of headphones, it would appear that's all there is to endorse in the first place. Snookie is the latest to get on board with bedazzled ear cans from iHip. I thought it was unHip, but I was wrong...or was I?
2. Justin Timberlake -- MySpace It's hard not to love JT until you realize he is keeping MySpace on life support. We all know you brought sexy back, Justin, but nobody wants MySpace back. Nobody.
1. Danica Patrick- GoDaddy.com
Are there any more annoying ads on television then the "oh, my, I'm almost naked and maybe I am on the un-rated internet commercial you can see if you visit GoDaddy.com" spots featuring the hot female racer? I doubt it. That anyone is sucked in by GoDaddy's ads is only slightly more shocking than the fact that anyone would be willing to put up with its shockingly bad user interface.
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you'll never miss Houston Press' biggest stories.