Congratulations, Houston: We Were Smart Enough To Understand Those Dos Equis Ads
Here's something we didn't know -- those Dos Equis' ads, the ones featuring the "Most Interesting Man in the World" urging us to "Stay thirsty, friends"? We here in Houston have been among the select few seeing them.
As ads, they're unusual enough to catch attention -- the grizzled face of the guy, his voice, the fact he gives off (in terms of being interesting) a vibe more like a Hemingway than a Hollywood star.
Some of the campaign is really a play on the old Chuck Norris meme: "Alien abductors once asked him to probe them," it says on the website.
It turns out Houston has been a test market for the ads, which have also been seen in Austin, Chicago and LA. Now they're going national.
Rice Owls Men's Baseball vs. Southeastern Louisiana Lions Baseball
TicketsFri., Feb. 24, 6:30pm
TicketsFri., Feb. 24, 8:00pm
Gridiron Glory: The Best of Pro Football HOF -- 10A-3PM
TicketsSat., Feb. 25, 10:00am
Rice Owls Mens Basketball vs. Louisiana Tech Bulldogs Mens Basketball
TicketsSat., Feb. 25, 7:00pm
"We had to make sure the advertising is understandable to new consumers, but we had been engaging to the consumers who already knew us," a company spokesperson says. "We had to make sure we were still telling his story."
Apparently we here in Houston had the brainpower necessary to grasp the subtleties of the campaign.
Now it's your turn, Poughkeepsie.
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Houston, delivered to your inbox Monday through Friday.