Congratulations, Houston: We Were Smart Enough To Understand Those Dos Equis Ads
Here's something we didn't know -- those Dos Equis' ads, the ones featuring the "Most Interesting Man in the World" urging us to "Stay thirsty, friends"? We here in Houston have been among the select few seeing them.
As ads, they're unusual enough to catch attention -- the grizzled face of the guy, his voice, the fact he gives off (in terms of being interesting) a vibe more like a Hemingway than a Hollywood star.
Some of the campaign is really a play on the old Chuck Norris meme: "Alien abductors once asked him to probe them," it says on the website.
It turns out Houston has been a test market for the ads, which have also been seen in Austin, Chicago and LA. Now they're going national.
"We had to make sure the advertising is understandable to new consumers, but we had been engaging to the consumers who already knew us," a company spokesperson says. "We had to make sure we were still telling his story."
Apparently we here in Houston had the brainpower necessary to grasp the subtleties of the campaign.
Now it's your turn, Poughkeepsie.
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss Houston Press' biggest stories.
- Texans-Saints: Four Things to Watch For
Sat., Sep. 5, 12:00am
Sat., Sep. 5, 12:00pm
Sat., Sep. 5, 2:30pm
Sat., Sep. 5, 6:00pm
- 5 New Laws That Go Into Effect Next Week
- Finally — Documented Proof of the Homosexual Agenda!