David Mincberg: Out To Get Cattle Rustlers
The position of Harris County Judge is essentially similar to being the mayor of a city of four million people. Which would be a pretty damn big city, with all the problems of the modern urban era.
Or it could be like the County Extension agent in some rural Texas outpost, passing out leaflets on brucellosis and registering cattle brands.
At least that's what it seems like if you're listening to the omni-present radio ads for David Mincberg, the studious-looking Democrat running for county judge.
The jingle is a country-fied little ditty that tells us "As a judge of Harris County, he'll keep his Texas word; unlike those politicians who get tangled in the herd."
We sought information on the inspiration for this, and ran into a surprise -- the spokesman for the Mincberg campaign is now Terry Abbott, until recently the media-hating PR person for the Houston school district.
At HISD, Abbott would only take our questions by e-mail, but on the campaign trail he's a happy, chatty warrior eager to talk about the ad.
"I heard it; I thought it was really good," he says. "The jingle introduces the candidate in a memorable way...I told [someone in the campaign], 'I want you to know I've had that damn song in my ears all day long. I couldn't get it out.' But that's the point -- advertising, one of the important things is to refresh the candidate's name ID."
The ad has been running on classic-rock stations in town, where we're sure the listeners remember it. Enjoy it, maybe not so much.
-- Richard Connelly
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