Joel Osteen Becomes A Better Profile Subject
Unless you're a multi-millionaire -- or a business journalist happy that there's a new magazine being published -- you probably haven't heard of Portfolio.
It's a glossy, fancy mag put out by Conde Nast, offering in-depth profiles of business giants.
This month's stars: Joel and Victoria Osteen.
Osteen gives the magazine a ton of access, resulting in a glowing article describing the theology-lite church as a brand right up there with Oprah.
The article features a photo taken in the Osteens' home, described as "5,000 square feet of eopard-skinned luxury in one of Houston’s tonier neighborhoods."
Author Karl Taro Greenfeld says this: "Clearly, [Osteen] is more than just an inspiring pastor; he is also a master marketer and—pardon me for saying this, Joel—a damn good chief executive."
We're sure you'll be pardoned, dude.
-- Richard Connelly
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Houston, delivered to your inbox Monday through Friday.