Everybody's doing the ALS Ice Bucket Challenge.
You can't make it through three posts on your Facebook newsfeed without stumbling across one of your high school friends dumping the ice cold bucket of water over his or her head. And to be clear, I have no problem with this. It builds awareness for a great cause (raising funds for research to find a cure for ALS, more commonly known as Lou Gehrig's Disease).
And according to reports, the Ice Bucket Challenge is working. Donations are reportedly up tenfold from this same time period a year ago (late July through mid August), from $1.7 million to $11.4 million.
As a show, we did ours on Friday out at our remote show at Fat Boy's Bar and Grill. Nothing extravagant, other than Ted Johnson removing his shirt, which began a mini photo session and meet-and-greet with all of the females in the patio area. (Oddly enough, no one asked Rich Lord and me to remove our shirts.)
Some have taken the IBC as an opportunity to simultaneously raise funds and show off their creative side.
Which brings us to Kliff Kingsbury, head football coach at Texas Tech University.
If anyone in the college football community was going to find a way to make the Ice Bucket Challenge yet another reason you would want to go play for him (or have a beer with him, or for some of you, have sex with him), it's Kingsbury.
Dressed in shades and some Under Armour gear (sorry ladies, he opted go with a shirt this time around), an immaculately coiffed Kingsbury announces his challenge to three former Texas Tech Red Raiders who all play in Denver right now -- Manny Ramirez, Louis Vasquez, and Wes Welker.
Then Kingsbury issues the big challenge to a "fellow Texan" -- Beyonce.
And not just challenges her, but Kingsbury slides his shades down his nose, rips off his outer shirt to reveal a shirt saying "Beyonce Is BAE," all as if to tell Jay-Z "See what I just did there?"
Then it's GUNS UP, the Yosemite Sam dude dumping water on Kingsbury's lower front extremities (amazingly, Kingsbury gets credit for the challenge and keeps his delicately coiffed scalp!) before triggering all out ice bucket warfare, topped off by a deluxe fire hose of some sort that turns the mass challenge into a torrential downpour.
In short, it looks awesome. Highly refreshing in the Lubbock heat.
For good measure, there's even an actual rainbow rising above the crowd and a horse galloping across the screen at the very end. The only things missing are Kingsbury giving a scholarship to a walk-on and Tom Rinaldi making all of us cry, otherwise this might be the perfect charitable feel good video.
And bonus, we might all get to see Beyonce soaking wet!
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All hail, Kliff Kingsbury! Guns up!
Here's the footage...