Metro May Take Bold, Courageous Step Of Accepting Ads On Buses
Back in July, when then-interim Metro head George Greanias was making an introductory set of meetings with groups and media outlets like us, we asked him something that had been bugging us -- with its money woes, why didn'tMetro accept ads on buses
Found money, right?
There wasn't really a good answer except "that's how it's always been done."
Rice Owls Mens Basketball vs. Louisiana Tech Bulldogs Mens Basketball
TicketsSat., Feb. 25, 7:00pm
Gridiron Glory: The Best of Pro Football HOF -- 10AM-6PM
TicketsSun., Feb. 26, 10:00am
Gridiron Glory: The Best of Pro Football HOF -- 10AM-3PM
TicketsMon., Feb. 27, 10:00am
Rice Owls Men's Baseball vs. Pepperdine Waves Men's Baseball
TicketsFri., Mar. 3, 6:30pm
Now Metro has released a new budget and, buried deep within, is a one-sentence bold step into the 19th Century: "Pursue advertising on buses."
The nugget was first discovered by
Bradley Olson Mike Snyder of the Houston Chronicle, who notes that no one should get too excited: Greanias, he writes, "told me that this idea is merely being explored and no revenue from this source is projected in the budget."
Metro VP George Smiley told us that city ordinances prevent ads on bus stops, which would probably me more lucrative than bus ads. And he said the most recent study the agency had done showed the revenue from bus ads would be minimal.
But even "minimal" is better than "none," right? Baby steps, Metro, baby steps.
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Houston, delivered to your inbox Monday through Friday.