Hair Balls is now being prayed for by a network of faithful across America. And it's free. (We think.) A Houston-based company called My Prayer Initiative offers the service (we'll get back to that), which, according to them, is the first of its kind.
The press release My Prayer Initiative sent over says, "As this country prepares for one of the most memorable and historic events, Martin Luther King Holiday Celebration and the 44th Presidential Inauguration, the MyPrayer Initiative invites Americans to start texting now your prayers for the 44th President, your family, finances, the economy, unemployment, homelessness, addictions, etc
"We followed the instructions in the press release, texting the word PRAY to 74029. Within 30 seconds, we got the return message "Our prayer partners across America are praying for you. Tell your friends and tell them to text: Pray 7409-Ed Montgomery-Americas mobile network."
Ed Montgomery? We know him. He leads Abundant Life Cathedral Church over on
A jump to his church's website confirms the service is associated with Montgomery but his website calls it "America's Mobile Prayer Network."
Just one of several online methods you can connect with Montgomery (he has MySpace, YouTube, twitter and facebook all displayed on his home page), My Prayer Initiative/America's Mobile Prayer Network promises that someone will be praying for you "within seconds."
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So as of 7:39 p.m. Sunday night, Hair Balls is being prayed for. We think that as of 7:40 p.m. we are also on a dozen different marketing lists.
If My Prayer et al and Pastor Montgomery have any marketing savvy (and we're betting they do), within 24 to 72 hours, Hair Balls should receive a text message saying something like "We've been praying for you. What else can we do for you? Oh... and would you like to make a small donation to keep this service going?"
We'll let you know.
-- Olivia Flores Alvarez