The battle to get people to give up their hi-def TVs for a night and actually attend a movie in the theater just heated up in Houston.
AMC announced today they are adding IMAX screens to two of their multiplexes, the First Colony 24 and the Gulf Pointe 30 (the extra "e" is for excellence!!).
The screens will mostly show IMAX versions of current films, which has become something of a cash cow for theaters. You haven't seen The Dark Knight until you've seen it on a 30-story tall screen, apparently.
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Among the movies to be offered in IMAX versions: Eagle Eye, Madagascar 2: Escape to Africa and Night at the Museum 2: Battle of the Smithsonian.
We're just glad technology is being put to such great use.
-- Richard Connelly