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Guy talk has finally come to Houston!! Rejoice!! Or, better yet, change the channel.
On Monday, venerable local station KPRC changed formats from right-wing blather 24/7 to a much more nuanced menu, one that seasons the right-wing blather with occasional forays into “guy talk.”
This features shows like Walton & Johnson and Mancow, a Chicago-based Howard Stern wanna-be. KPRC is now “The 9-5-0 – Radio Mojo,” God help us all.
This is the brainchild of Michael Berry, the Houston city councilman who had a radio show on KPRC and was then, a few months ago, inexplicably given the job of heading up AM programming for Clear Channel’s Houston stations (which include KPRC, KTRH and the sports channel KBME).
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So far, reviews have been mixed. See the threads “Mojo 950 Review” and “Panic, or the Last Stand for 950 KPRC?” on this radio message board.
The old KPRC line-up sucked pretty hard, so it’s hard to imagine things getting much worse. But with the radio industry wildly scrambling for any format that will attract listeners, this bold line-up change could work, or it (more likely) could be a memorable disaster. So stay tuned!! – Richard Connelly
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