Survey: Astros Have the Worst Fan Loyalty in Baseball
These might be the Opening Day-only fans. We hope not.
Photos by Marco Torres
We're not Astros-bashing, but dead last? That's how Brand Keys, New York-based brand consultancy firm ranked the team's fan loyalty.
Of course, if consistency means anything, this is the Astro's second year in the dead-last spot, after falling from 23rd in 2012. No love here.
According to the company, fan loyalty is connected with broadcast viewership (we're dead in the water on that one), merchandise purchase and ticket revenues, things we know the Astros really do stink at nowadays. We can only hold onto 2005 for so long.
Another year waiting for the Astros to rebuild.
The survey looked at four things: the team's entertainment value, authenticity, fan bonding, and history and tradition.
"Theses insights enable league and team management to identify areas, particularly emotional aspects, that need strategic brand coaching," the company president, Robert Passikoff, said in a statement this month.
Wow. That's a lot to take in and it might be a lot more complicated than any "coaching" program can tackle.
Here's who topped the list in 2014
1. St. Louis Cardinals 2. Philadelphia Phillies 3. Boston Red Sox 4. Atlanta Braves 5. San Francisco Giants
Here's who they call the "basement" dwellers:
30. Houston Astros 29. New York Mets 28. Seattle Mariners 27. Arizona Diamondbacks 26. Colorado Rockies
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss Houston Press' biggest stories.
- Charges Filed Against Mom, Boyfriend Who Found Baby Burned in Oven
Fri., Nov. 27, 7:00pm
Sat., Nov. 28, 2:30pm
Sat., Nov. 28, 7:00pm
Sun., Nov. 29, 12:00pm
- Abbott Says Guns Are Okay in Texas City Halls
- Johnny Football Is Back, Clubbing in Austin on His Bye Week