Texaco Gets A Little Closer To Oblivion
The marginalization of Texaco, once the proudest of Texas oil companies, continues.
Since it merged with California-based Chevron in 2001, Texaco has lost a lot of luster. (Of course, it also lost a lot of luster by losing the world's biggest civil suit and the country's largest racial-discrimination suit and declaring bankruptcy, but it still had luster, dammit.)
Now the Texaco brand, and it's Havoline line of products, is saying goodbye to NASCAR.
Chevron has decided to have Texaco "focus on local and regional marketing programs."
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One more step down the road to oblivion! Be sure to trust your car to the man who wears the star as you take that trip to The Land of Defunct Brands.
-- Richard Connelly