You know you live in College Station when your purpose in life stems from your hate for Longhorns.
In December 2006 the University of Texas sued Aggieland Outfitters for violating the Longhorn symbol with its “Saw ‘em Off” merchandise. The lawsuit was settled yesterday after an agreement to change the logo and a payment of $25,000. The Saw ‘em Off merchandise now features white nostrils and a white patch near the forehead area, called a star, and may not use the burnt orange and white combination.
Instead of saving $200,000 in legal fees by altering the logo earlier, Aggieland Outfitters’ owner Fadie Kalaouze persevered for something greater. He claims “he was fighting for more than the livelihood for him, his wife and their three young children,” according to the Chron. He still had to change the logo, and he still only got back a third of the money through T-shirt sales of his most profitable product. Yes, Aggieland Outfitters’ most profitable product was a Longhorn.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
He thanks everyone on his Web site for supporting the company in its fight. “We could not have held our ground against UT,” he said, “had it not been for all the Aggies who stood alongside us during the duration of this lawsuit.” That’s cute. The Aggies were able to unite for something other than the ninth funeral of their beloved dog Reveille. -- Ishanee Parikh