Upping the Ante: Houston Press Gets Staples, Better Colors
If you’ve seen our latest issue on the racks, you’ve probably noticed some format changes. For one thing: The paper’s staying together better, with no loose parts falling to the floor thanks to the staples holding everything together in the middle.
We’ve also switched to newer presses than we had been using. The colors in the photographs should pop out at you better. The pictures should stay in registration (translation: avoid the blur factor) a bit more. And we decided to support all this with a better stock of paper for brightness, contrast and ease of reading.
The changes were made for our readers and advertisers alike. We’re proud of our product, the national award-winning journalism we will continue to provide, and the opportunity to showcase advertising and events that can benefit all of us.
Is this a bigger investment for us? You bet. But as we grow with our Houston market, we believe that improving our publication, not cutting back, is the best ante up we could possibly make. - Publisher Stuart Folb and Editor Margaret Downing