In a conference room at the Doubletree Hotel at Post Oak, Guy Zapoleon sat surrounded by radios. Shortwave. Multiband. Pocket transistors. Every inch of the room was either occupied by radios or swallowed up by the music pumping out of them. For two straight days, Zapoleon and an associate, Dave Robbins, tuned these instruments to every station on Houston's FM dial; they listened carefully to every format, every drive time, every playlist. They took copious notes; they compared their notes, and after 18 hours and two days of doing nothing but listening to Houston radio, both men looked up and stared at each other. They had reached an... More >>>
Guy Zapoleon perfected the art of packaging a station, to the point where one consultant called his Mix formula the "cat food" of commercial radio.