Having a logo is as important to pop bands these days as it was to fashion houses some 40 years ago. Since brand advertising is more ubiquitous than ever (see Times Square, an NHL rink, publicity rags masquerading as general-interest magazines), and since competition for that Big Break is as fierce as ever, bands have begun pitching themselves as products, complete with names, marketing plans and visual identities. Pop bands figure if their packaging is attractive, their music might follow suit. But even if it doesn't, at least you'll have an image to remind you of the group. When your eyes see a cartoonish lightning bolt, your head thinks AC/DC, right?... More >>>