Subject:

Marketing Campaigns

  • Blogs

    October 18, 2011

    Wine of the Week: Another Oaky Buttery Chardonnay

    Photo by Jeremy Parzen.The marketing campaign by Educated Guess wines is one of the most successful in recent history.​Yesterday, after arriving at the Newark, NJ airport from Milan, Italy (where I admired a statue of Leonardo da Vinci across from the famous Scala opera house), I headed straig ... More >>

  • Blogs

    April 4, 2011

    Mayonnaise vs. Miracle Whip: Kraft's Clever New Ad Campaign

    "Is that a commercial for mayonnaise?" my boyfriend asked as he glanced at one of the new Miracle Whip ads on TV last night. I found myself responding quickly and almost furiously: "No, it's for Miracle Whip!" "Jesus. Okay." It was almost as if the commercial had stirred some mayonnaise demon w ... More >>

  • Blogs

    July 24, 2007

    There’s a New Rocket in Town

    "Is that a commercial for mayonnaise?" my boyfriend asked as he glanced at one of the new Miracle Whip ads on TV last night. I found myself responding quickly and almost furiously: "No, it's for Miracle Whip!" "Jesus. Okay." It was almost as if the commercial had stirred some mayonnaise demon w ... More >>

  • Blogs

    April 11, 2007

    Found...and Now We’re Lost

    "Is that a commercial for mayonnaise?" my boyfriend asked as he glanced at one of the new Miracle Whip ads on TV last night. I found myself responding quickly and almost furiously: "No, it's for Miracle Whip!" "Jesus. Okay." It was almost as if the commercial had stirred some mayonnaise demon w ... More >>

  • Calendar

    February 2, 2006

    Make Ours a Red Head

    "Is that a commercial for mayonnaise?" my boyfriend asked as he glanced at one of the new Miracle Whip ads on TV last night. I found myself responding quickly and almost furiously: "No, it's for Miracle Whip!" "Jesus. Okay." It was almost as if the commercial had stirred some mayonnaise demon w ... More >>

  • Best of Houston

    September 23, 2004

    Best Comet

    "Is that a commercial for mayonnaise?" my boyfriend asked as he glanced at one of the new Miracle Whip ads on TV last night. I found myself responding quickly and almost furiously: "No, it's for Miracle Whip!" "Jesus. Okay." It was almost as if the commercial had stirred some mayonnaise demon w ... More >>

  • Best of Houston

    September 26, 2002
  • Film

    May 28, 1998

    Monster Mash

    Small, TV-sized minds and marketing overshadow special effects

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