Someone dared contest the primacy of the Reese's Peanut Butter Cup.

Well, I shouldn't be too dramatic. This isn't the first time, for Paul Newman and others have offered some competition.

Never before, however, in (my) recent memory has another major candy manufacturer issued such a direct smack-you-in-the-face-with-a-glove challenge to Reese's monopoly on the peanut butter cup.

Enter Butterfinger, which, in addition to offering America's favorite "crispety crunchety peanut buttery" candy bar, is now proffering its own version of the cup.

Good thing I'm here to tell you which is better. Wouldn't want you to suffer from debilitating indecision paralysis next time you're perusing the candy counter at H-E-B.

Actually, if you base your purchase decisions purely on price, then (as of press time) the choice at H-E-B at least is clear. A two-pack of Butterfinger Peanut Butter Cups is on sale two for $1 or 50 cents each, and the equivalent Reese's is 68 cents.

But let's look beyond the 18-cent gap, shall we? Promotions, we know, are ephemeral.

I bought one of each and first conducted a side-by-side visual comparison. You will notice immediately that Butterfinger has eschewed the traditional circular cup model for a square cup with rounded edges. Bold move, Butterfinger.

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