Ben & Jerry's and New Belgium Collaborate on Hybrid Brew and Ice Cream Flavor
Salted Caramel Brown-ie Ale ice cream.
Photo by Joanna O'Leary
Recently, Ben & Jerry's announced it had partnered with New Belgium Brewing to produce a limited edition beer (Salted Caramel Brownie Brown Ale) and ice cream (Salted Caramel Brown-ie) in the spirit of advancing the efforts of Protect Our Winters (POW), an advocacy group dedicated to engaging the snow sports community to fight climate change. A portion of the profits of each pint of ice cream and each bottle of beer sold will go toward this organization; additionally, consumers are encouraged to petition their governor to support the Clean Power Plan, the EPA's first-ever regulation of carbon pollution from coal-fired power plants.
How might Houstonians like myself who are ice cream enthusiasts and eager to support a good cause sample this flavor? Don't head to the grocery store, but rather the Ben & Jerry's scoop shop on Kirby, where a friendly employee will hand-pack your very own pint (or cup, if your appetite is dainty) of Salted Caramel Brown-ie Ale ice cream.
In keeping with Ben & Jerry's tradition of "no small chunks allowed," this flavor boasts sizable brownie pieces in addition to thick savory ribbons of caramel against a backdrop of brown ale ice cream. The result is a sweet, slightly hoppy concoction that provides further evidence that beer and ice cream are unlikely but harmonious bedfellows.
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