Eat This: Wendy's Bacon and Blue on Brioche Burger

Looks almost like the picture. Note large chunk of errant blue cheese.
Looks almost like the picture. Note large chunk of errant blue cheese.
Photo by Joanna O'Leary

Or, "the B^4," you might call it in front of certain audiences who would condemn you automatically for enjoying a fast-food burger.

Unlike in the case of calzones, there is no dearth of good burgers in Houston. Listicles from various outlets suggest you could eat a different burger from various non-national chain establishments every day for a month and have a great experience each time (#spring project?).

But if you're on the road or feeling cheap or categorically opposed to eating local, you might go for Wendy's latest special-edition patty sandwich: the Bacon and Blue on Brioche Burger.

Available in single-, double- and triple-patty form.
Available in single-, double- and triple-patty form.
Photo by Joanna O'Leary

The burger (or burgers, as you have your choice of one, two or three patties) is described as featuring a blue cheese herb aioli topped with spring mix and three strips of freshly cooked, thick-cut applewood smoked bacon, and served on brioche. My taste test confirmed a generous topping of piquant blue cheese crumbles, multiple (four!) strips of soft, juicy bacon, a well-cooked patty, tomatoes, a few spring mix leaves, and a brioche bun of surprisingly decent quality. The blue cheese aioli, however, was a barely discernible, tasteless smear on the bottom of the top bun. Perhaps the Wendy's worker was too focused on the "fast" element of the food to take the time to add a hefty dollop. Better ask for double the aioli just in case next time.

PR sources also report that Wendy's is promoting this new menu offering via a series of online videos joking about Americans' love of blue cheese, citing not only the blue cheese burger but also other blue cheese-flavored items, such as a blue-cheese-scented candle. But that's no laughing matter: A blue cheese-scented candle represented the sort of ingenuity for which our generation can only strive.

Until that innovation arrives, dream and chow down on the burger.


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