It was easy to guess that Burger King's somewhat mean-spirited Whopper Sacrifice Facebook application was going to draw some kind of fire; less easy to guess was that the fire would be drawn from Facebook itself, because the application, to put it bluntly, worked too well.
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The Whopper Sacrifice homepage claims that it has been disabled, although the counter keeping track of friends sacrificed continues to periodically climb, so clearly the app still retains some functionality. According to Facebook, all that has been changed is that the jilted friends no longer receive notice that they have been sacrificed, which not only chokes the app's virality (you can make up words when you're writing about the Internet), it quite frankly drains all the sadistic fun right out of it. What good is sacrificing some half-friend to the Whopper gods if they'll never know that they were sold down the river in trade for one tenth of an unexceptional hamburger? You don't think people are really that crazy for Whoppers, do you?