Mexico Protests Tex-Mex Commercial

The Mexican ambassador to Spain has written a letter to Burger King objecting to a new ad campaign for the "Texican Whopper." The print ads and commercials, which appear only in Europe, feature an unlikely pair of roommates--a tall cowboy who travels by horse and short Mexican who answers the front door wearing a lucha libre wrestling outfit. The Mexican ambassador, Jorge Zermeno, has said the ads "improperly use the stereotyped image of a Mexican."

The television commercial praises the symbiotic relationship between the unlikely pair and shows the Texan reaching the high shelves for the squat Mexican while the muscular wrestler opens jars for the lanky Texan. No doubt it's the tagline for the campaign which got the ambassador's goat: "The Texican Whopper, the taste of Texas with a little spicy Mexican."


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