The Top 5 Texan Creamy Creations Flavors in Honor of New Texans Tackle Crackle
One of the biggest debates in Texas has nothing to do with sports or politics or even barbecue. It's about ice cream. Blue Bell versus H-E-B's Creamy Creations.
There is many a wonderful thing to be said about Blue Bell ice cream. It's the third-best-selling ice cream brand in the country (despite being distributed in only 22 states) behind Breyer's and Dreyer's/Edy's. In a 2006 New York Times article, R.W. Apple described it as having "clean, vibrant flavors and a rich, luxuriant consistency achieved despite a butterfat content a little lower than some competitors." Blue Bell, manufactured in "the little creamery in Brenham," does Texas proud.
But I'm here today to argue in favor of Creamy Creations, perhaps not on account of taste and texture, but primarily because Creamy Creations is so unabashedly Texan. Blue Bell makes an effort to be Southern rather than touting its obvious Texas roots, but not Creamy Creations. The H-E-B brand ice cream is proud of its heritage and shows it through Texas-inspired flavors.
Creamy Creations recently released its newest flavor in honor of our local football team, the Texans. It's called Texans Tackle Crackle, and it's available at H-E-B throughout football season.
Initially, I was skeptical about Texans Tackle Crackle. First, the name is just weird. And second, the description "decadently rich vanilla ice cream laced with creamy chocolate swirl and loaded with candy crunch," doesn't really tell us much. Like, what's candy crunch?
Upon tasting it, I discovered it's a lot like CRUNCH candy -- puffed rice coated with milk chocolate. I also discovered this football-friendly ice cream is awesome. Creamy, chocolatey without being overwhelming, crunchy without breaking teeth. I ate far more in one sitting than I'd like to admit. And though it ranks way up there in terms of Creamy Creations...creations...it's not quite the best Texas-themed treat they've produced.
Now, without further ado, the top five Creamy Creations odes to Texas.
5. Peach Cobbler
It's true that Blue Bell also makes a "Southern Peach Cobbler," which, admittedly, I've never tried, and Ben & Jerry's makes a Willie Nelson-inspired peach cobbler ice cream (because apparently they couldn't come up with original flavors that don't involve stealing Texan celebrities for endorsements). But the Creamy Creations peach cobbler treat has actual chunks of pie crust in it. Pie crust. In the ice cream. Forget requesting your dessert à la mode...it already comes that way! I honestly don't know if you can still get Creamy Creations peach cobbler, as I haven't spied it on any freezer shelves recently. But if you feel like torturing yourself by drooling over something that might not even be available, check out the above video, made by an amateur food critic/lover of Creamy Creations. Not only is he adorable, but his description of the ice cream is spot on.Next Page
Get the Food & Drink Newsletter
Our weekly guide to Houston dining includes food news and reviews, as well as dining events and interviews with chefs and restaurant owners.