These Men Want to Save You a Taco (Truck)

Left to right: Jay Rascoe, J.R. Cohen and Dan Joyce, brothers in beards (and tacos).
Left to right: Jay Rascoe, J.R. Cohen and Dan Joyce, brothers in beards (and tacos).
Photos by Katharine Shilcutt

Jay Rascoe, J.R. Cohen and Dan Joyce are all familiar faces in Houston's social media community. Rascoe, best known for his food blog, Guns and Tacos, is even a bit of a food celebrity. And these three men are hoping to pool their brainpower and cash in on their cache for a noble cause: saving Houston's food trucks.

The plight of Houston's mobile food vendors, the frequency with which they get shut down and the difficulty in obtaining the proper licences and certificates has long been a topic of conversation both on Eating Our Words and in the larger food community. Austin is frequently cited as an example of what many Houstonians hope to emulate: a relatively free and open market for taco trucks and food stands, where many have even grouped together in permanent "trailer parks" to offer group seating and restrooms while people enjoy a range of to-go foods in the great outdoors. But so far, Houston's health code and various other laws have made this nearly impossible here.

In response to a greater public demand for food trucks and out of a sense of civic responsibility, the trio started Save Our Food Trucks, a non-profit organization devoted to assisting food truck owners work with the City of Houston in countering what are considered by many to be to counter excessive and prohibitive regulations.

As Rascoe put it when I met up with the group on Thursday to eat lunch at the new No Borders truck on Washington: "A while back, we started seeing that when [the City] increased its regulations with the commissaries, a lot of trucks went out of business. There's a whole graveyard of these trucks off the Irvington and Fulton area. It's where taco trucks go to die."

Fresh, hot tacos from Taqueria El Ultimo on Long Point at Antoine.
Fresh, hot tacos from Taqueria El Ultimo on Long Point at Antoine.

"Those regulations were put in place by some of the bigger groups and restaurant owners in town, and there wasn't anybody to defend the food trucks," he continued. "You don't have any larger group to provide unity and support, and that's what we're trying to do. Strength in numbers."

"Sort of like a lobby?" I asked.

Cohen demurred. "I think a great word is an 'alliance,' to unify all the great food vendors -- both trucks and stands -- together," he responded. "Working together with the city, not against the city to change the regulations, clean up the commissaries and also get the bar owners involved in this, because the two work hand-in-hand." If they aren't serving food, Cohen says, "being able to incorporate a local food truck with their operation is fantastic. We've seen it for years at West Alabama Ice House and with new bars like Liberty Station."

"The ability to eat something that's really good while you're drinking keeps you longer at the bar, so it works both ways." But does that encourage more drinking and therefore more possibility of impaired drivers hitting the road after staying longer at those bars? Rascoe doesn't think so: "It's better to have a full stomach," he replied. "And protein absorbs a lot of the alcohol," added Cohen.

"Recently, through different complaints, some trucks have been shut down by the City or have had to pay lots of fines for things like..." Rascoe trails off as he gestures to the cornflower blue truck parked across the street.

"Right here is the ideal location for the No Borders truck because you can't have seating within 100 feet of the truck, which is a pretty ridiculous rule. I don't see any logic to it at all. But at the same time, you have to have a bathroom within 500 yards. So they've found this great location where they can have that--" he pointed at Urban Living, where No Borders has reached an agreement with the real estate company to use its patio and restrooms, "but you have to have a notarized statement from the business saying that you can use their bathrooms. It makes it really restrictive."

Seating and restroom restrictions aren't the only things the group would like to see changed.

Chimed in Joyce: "We all know that Houston is not a walking city, as much as we wish it was. But there are two areas that are walkable -- downtown and the Medical Center. The use of propane trucks is prohibited downtown, however. The regulation was originally put in place as a part of Homeland Security after 9/11, but the Houston Fire Department continues to enforce it. That's an example of something we're looking to work with, to allow food trucks to operate in these higher foot traffic areas."

"Food trucks are much of a destination now as going to a restaurant. If they're able to post up in areas where people are already out and about, it provides them more visibility that way." It's a complaint that was echoed by Jason Jones, former owner of the now-defunct Haute Texan Tacos truck that eventually had to decamp to Midtown before shutting down entirely.

 Rascoe pointed to the No Borders truck. "See them? They're doing everything right. But this isn't a high-traffic area, so no one's lining up. No one's on Washington Avenue in the middle of the day. I'm sure they'd rather be where medical students are getting out of school or people are getting out of court."

Said Cohen: "It's as if the Houston Restaurant Association has stepped in and said, 'Hey, no...we don't want all these food trucks.'" Some restaurants, like Sylvia's Enchilada Kitchen and Hubcap Grill, are clearly on board the food truck bandwagon: They have their own food trucks now, which both operate on Washington Avenue.

Cohen thinks others are upset that food trucks and stands are able to run more cheaply and efficiently -- and therefore have lower operating costs -- which can be viewed as direct competition for many restaurants. But he wants to find out directly from restaurant owners themselves how they feel about taco trucks.

There's also the issue that many people -- both citizens and at the City -- have with the often wrongheaded idea that taco trucks are pits of filth. It doesn't help that mainstream news outlets such as KHOU gives air time to frivolous, casually racist stories like "Health department says filthy taco truck vendors found during surprise visits." As J.C. Reid pointed out at 29-95, where are the scare-tactic news stories on all the brick-and-mortar restaurants that are found to be "filthy" during weekly visits from the Health Department?

The trio stridently disagrees with allegations that taco trucks are dirty. "These are essentially open kitchens," Cohen points out. "You can look in there and see exactly what these guys are doing, where they're grabbing the food from, how they're cooking it."

"And," added Rascoe, "you can see that some 16-year-old isn't talking on his cell phone while he's working the line and making your food, not paying attention." A quick poll of the group determined that while many of us had gotten food poisoning from traditional restaurants, none of us had ever gotten sick from a taco truck. And that's after eating from mobile food vendors for most of our combined lives.

Tacambaro serves its famous mollejas tacos behind the farmers market on Airline.
Tacambaro serves its famous mollejas tacos behind the farmers market on Airline.

The first step for the fledgling organization is to interview food truck owners around town -- both new and old -- to find out what their largest barriers and stumbling blocks have been. For many of the food trucks, at least one of those barriers is language. That's why Save Our Food Trucks is currently looking for Spanish translators to accompany them on these interviews.

Armed with that information, the group hopes to create a game plan to eventually take to the City and begin working with them on perhaps loosening certain restrictions and regulations. They're quick to point out, however, that they don't want health codes compromised in any way. "Public health is extremely important," said Cohen "That's always number one."

In the meantime, the group's progress can be followed on Twitter at @SaveOurFoodTrux or on their website. Plans for a Mobile Food Rally in January 2011 are in motion, for anyone who wants to provide a public show of support. Of course, you can always just grab a taco or two at your local truck just to start.

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