On Monday we provided a snapshot into the disturbing world of mechanically separated chicken with a lovely photo of a strawberry pink, soft-serve like chicken slurry on its way to becoming nuggets--one of the processed foods celebrity chef Jamie Oliver has campaigned against in schools through his Food Revolution program.
Above: FAIL!: Jamie Oliver goes to great lengths to show kids the truth about chicken nuggets. Kids still want to eat them. God Bless the U.S.A.
This Halloween, Oliver is teaming up with Chipotle Mexican Grill for a $1 million fundraiser designed to highlight the gruesome truth behind processed food.
On Sunday, October 31, visit any of the 22 Houston-area locations between 6 p.m. and closing time dressed as a processed food product and Chipotle will treat you to a burrito for only $2. Up to $1 million in proceeds from the "Boorito 2010: The Horrors of Processed Food" program will benefit Jamie Oliver's Food Revolution.
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Above: A chicken nugget and a high fructose corn syrup-sweetened "Dippin' Sauce" work the burrito line as perplexed customers filter through.
Your chicken nugget costume is at the dry cleaners? No need to worry. You could also go dressed as a frozen pizza, canned pasta, hot dog, or frozen dinner, to name a few.
The popular restaurant chain will also host an online costume contest with a $2,500 grand prize for the best or most frightening processed food costume and $1,000 prizes for five runners-up. Twenty honorable mention winners will win a burrito party for up to 20 guests at the Chipotle location of their choice. To enter, take a photo in costume at a Chipotle restaurant on Halloween and post it online at chipotle.com/boorito.
Steve Ells, founder, chairman and co-CEO of Chipotle (a.k.a. "Dippin' Sauce), said, "We have a long-standing tradition of rewarding our customers who dress up as their favorite Chipotle menu item with a free burrito on Halloween. It's always been a fun promotion, but we wanted to do more with it this year and use the opportunity to reinforce with our customers our belief in the importance of eating wholesome, unprocessed foods."