Heinz: 57 Kinds of Condiments (and Counting)

Heinz: 57 Kinds of Condiments (and Counting)

In case you didn't know, that magical 57 advertised by the Heinz company is a murky measure of its inventory. Founder Henry J. Heinz supposedly chose that particular figure because 5 and 7 were his and his wife's lucky numbers, respectively. When the slogan was implemented, Heinz was already selling more than 57 varieties, and today, the number is considered merely indicative of the company's commitment to offering a wide range of products. PHOTOS BY JOANNA O'LEARY


In case you didn't know, that magical 57 advertised by the Heinz company is a murky measure of its inventory. Founder Henry J. Heinz supposedly chose that particular figure because 5 and 7 were his and his wife's lucky numbers, respectively. When the slogan was implemented, Heinz was already selling more than 57 varieties, and today, the number is considered merely indicative of the company's commitment to offering a wide range of products. PHOTOS BY JOANNA O'LEARY
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