Gowalla is the Avis to Foursquare’s Hertz when it comes to apps that tell everyone where you are, because Lord knows everyone needs to know that.
In a bid for publicity, they had a contest to see which college could drum up the most check-ins during a given time period.
The contest is ended and the winner is: the University of Houston.
“Congratulations to the University of Houston for racking up the most check-ins and securing a crisp $10,000 check for their general scholarship fund,” Gowalla announced. (That check better be crisp!!)
Second place went to UT, third to Baylor and sixth to A&M.
Other schools weeping in shame over having lost to the Coogs include the University of Hawaii, South Carolina, Oklahoma and Florida.
This article appears in Jan 6-12, 2011.