100 Creatives

100 Creatives 2014: Marc Boone, Sneaker Gang Founder and Designer

Marc Boone's a self-admitted sneaker-head. Boone grew up in what he calls "the hood," where he was "surrounded by thugs and drugs." He wasn't a member of a gang back then, but here recently he started one: the Sneaker Gang. The tag's a bit of a misnomer; Sneaker Gang is Boone's design firm specializing in street-wear fashion.

Given the culture that's grown up around sneakers, which can cost thousands of dollars and which have often been the target of thieves (including one cop recently busted for stealing sneakers), Boone often finds it necessary to say: "We're not condoning any gang related activities and we are not to be confused with one." He goes on to say, "we're affiliated" (a nice way of saying 'we got street cred but we aren't gangsters).

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Olivia Flores Alvarez