More than two weeks into this year's "45 Days:Explore the Arts in Houston" initiative, Jonathon Glus, president and CEO of the Houston Arts Alliance, says the campaign "to drive cultural tourism and to drive people who already partial to the arts to do something new " is working well.
"The response has been great. More than 50 organizations are participating.," Glus says. They've been encouraging an Instagram program through social media, asking people to send in their photos of themselves having fun at arts events.
The program's efforts seem to be working, Glus says and the crossover factor -- where someone interested in one type of arts attends others -- is especially high in Houston. And he and his office later provided statistics to back that up:
The Houston Arts Database Management Program (ADMP) was created in 2009 through a partnership with TRG, the nation's leading provider of data management and consulting services in support of community cooperative database initiatives. ADMP has over 1.6 million names and is one of the largest databases nationally. Among the many community database programs that TRG Arts manages across the U.S., the Houston Arts Database Management Program is the most active community for list exchange. More than 13 million patron names were traded for promotional efforts across the community in 2013. Houston also enjoys the highest rate of multi-organizational patronage (patrons who attend events at more than one organization) of any market we work with. More than 33% of patrons in the ADMP are attending more than one organization's events, compared to a national average around 25%.
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Launching this outreach effort in the fall season (it continues through October 18) made sense to them, Glus said, when everyone is back from the summer and school is starting again, adding:
"It's getting cooler; people are out and about. You're going to the football games. Let's make sure you are seeing and doing as much in the arts as well."
Participating galleries and arts organizations include:
Anya Tish Gallery, Asia Society Texas Center, Bayou City Art Festival, Bayou City Concert Musicals, Blaffer Art Museum, Booker-Lowe Gallery, Brazilian Arts Foundation, BRILLIANT, Children's Museum of Houston, Contemporary Craft, CORE, DaCamera, Discovery Green, DiverseWorks, FrenetiCore, Houston Arts Alliance, Houston Ballet, Houston Chamber Choir, Houston Museum District, Houston Museum of Natural Science, Indian Performing Arts - SAMSKRITI, Inprint, Le La Beaux Model & Talent, Looking At Art, Main Street Theater, Mercury, Mildred's Umbrella Theater, Miller Outdoor Theatre, National Museum of Funeral History, Project Row Houses, River Oaks Chamber Orchestra, Rothko Chapel, Russian Cultural Center "Our Texas", Stages Repertory Theatre, Texas Arts & Entertainment, Texas Foundation for the Arts, The Alley Theatre, The Ensemble Theatre, The Menil Collection, The Museum of Fine Arts, Houston, The Young Houston Magazine, UH Arts Initiative, Houston Cinema Arts Society, University Museum at Texas Southern, The Catastrophic Theatre, Theater LaB Houston.