These days it's common to bump into people that are pursuing some form of healthier living, exercising more, and watching what they eat. Eventually, a lot of these individuals will start to do their grocery shopping at health food stores, places specializing in the food and products that they feel will benefit their new dietary requirements.
I spend the work week toiling away in a health and natural food store. My current job is interesting to me, because I encounter lots of people who are trying to live healthier lifestyles, but who also seem to buy things that aren't particularly healthy, or are completely ineffective. There are a lot of examples, but some of the biggest would have to include: