Did you know that Matthew McConaughey has a clothing line? Yup. The newly minted Academy Award winner for his starring role in Dallas Buyers Club debuted his JLK men's sportswear line last year and is now expanding the line to include t-shirt emblazoned with McConaughey-isms.
JKL, which stands for "just keep livin'," of course, launched last year in partnership with Candian company Grand National Apparel and has had steady support. A portion of each sale supports the just keep livin' Foundation, a non-profit organization founded by Texas native McConaughey, which implements after-school fitness and wellness programs in inner-city high schools.
The collection is all about the cool dude life... hiking, biking, throwing beers in front of a mobile home, building things, growing beards... yah know.
We Believe Local Journalism is Critical to the Life of a City
Engaging with our readers is essential to the mission of the Houston Press. Make a financial contribution or sign up for a newsletter, and help us keep telling Houston’s stories with no paywalls.
Support Our Journalism
After all, "JKL isn't just about the clothes on your back. It's about what's in your head, what's in your heart, and the things that get you out of bed every day," says the JKL website. The same website calls McConaughey, known for playing the bongo nude in the middle of the night, a philosopher, so you do your own thinkin' on that.
The newest addition to the JKL line is a sure winner and almost certainly will be making a few cameo appearances during Rodeo season. JKL shoppers can purchase t-shirts with classic McConaughey catch phrases like, "alright, alright, alright," his now famous quote from the movie Dazed and Confused and "Be A Lot Cooler If You Did" gracing the front.
The entire JKL line is now available at Dillard's stores and Dillards.com, including the tees, so happy shopping and in the words of the great philosopher himself:
"So to any of us, whatever those things are, whatever we look up to, whatever it is we look forward to and whoever it is we're chasing--to that I say, alright, alright, alright. And then I say, just keep livin'."