Don't get us wrong, the trailer for Cowboys vs. Aliens leads us to believe that it's going to be a sweet little action flick that will be more than worth the price of admission. We're not going to get on some high horse and ride it around the premise that there is anything wrong with a big budget battle between those things from Independence Day and John Wayne.
No, what today's rant entails is that name. Cowboys vs. Aliens. Really? That's the best you could do? They didn't call Cloverfield something like Giant Pissed Off Smashy Thing vs. New York City, did they? You can't just name a movie after the basic stock archetypes in it.
Sure, there's Freddy vs. Jason and Aliens vs. Predator. Those are named franchises being brought together and versusifying is the only way to give all the participants top billing without angering fans or the franchises creators by slighting one. Hell, when Mickey Mouse and Bugs Bunny appeared in Who Framed Roger Rabbit?, their screen time was made to be exactly the same down to the second and the damned movie wasn't even about them.