^
Keep Houston Press Free
4

Darren Aronofsky's Anti-Meth PSAs Really Don't Make You Want to Try Meth

Last week, the Houston Press's own Richard Connelly posted a list of anti-drug commercials that not only didn't stop any children from doing drugs, but potentially encouraged such abusing behavior. The famed PSA one-liner, "I learned it from watching you," probably made more kids of the '80s wish they were rolling doobies with their dads than scaring them into stopping.

As if the Internet heard Richard's mocking, yesterday four new anti-drug PSAs appeared out of nowhere. The ads were created for anti-meth group The Meth Project and directed by shock and awe director Darren Aronofsky. Aronofsky is most recently famous for his ballet-nightmare drama The Black Swan, but prior to that he directed the drug-abusers nightmare drama Requiem for a Dream. Requiem is a 2-plus-hour anti-drug movie in and of itself, but his new PSAs hit their target in less than a minute each.

The Meth Project released the ads yesterday in tandem with a national campaign in meth heavy-using states such as Arizona, Colorado, Georgia, Hawaii, Idaho, Illinois, Montana and Wyoming, reaching 90% of teens in these areas. The PSAs ask, "What Do You Know About Meth," and in our viewing of them, we don't want to know anymore! The ads are graphically startling, beautifully shot and hopefully make a dent in this growing problem in our country.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

Take a look for yourself, but be warned they are stomach turning.

See the rest of them here.

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.