Go Shopping, Help Kids Get Smarter, with Macy's 'Be Book Smart' Campaign

Shop now at your local Macy's and participate in their annual "Be Book Smart" campaign, in partnership with the Reading Is Fundamental (RIF) organization. The concept is pretty simple: Donate $3 -- yep, just three bucks -- which will provide a book for a child in our local community. In return, you will receive a $10 off coupon that is good for any purchase over $50 (made in-store) at any Macy's nationwide. One hundred percent of the proceeds go to RIF.

Martine Reardon, chief marketing officer of Macy's Inc., has this to say about the program::"Macy's has been committed to RIF's mission of educating and empowering children through literacy since 2004. The Be Book Smart campaign allows Macy's stores across the country the opportunity to give back to the local community. United with our customers, we are stronger together in our efforts to eradicate childhood illiteracy while bettering children's chances for a brighter future through reading and access to books."

The goal is to give one million kids a book -- how awesome does one million books for one million kids sound? Pretty awesome.

Macy's has helped raise more than $21 million for RIF since 2004. Now in its eighth year, the "Be Book Smart" program gains momentum through in-store events, volunteer activities and customer-supported fund-raising campaigns. Last year the campaign raised more than $4.9 million for RIF, which translates into 1.6 million books for kids.

To participate, simply visit your local Macy's store between now and July 31, and donate $3 to receive your coupon and buy a book for a kid who is just itching to read. As an added incentive to get you to participate, Macy's is hosting a Facebook sweepstakes, and each week one winner is selected to win a $500 gift card to Macy's -- no purchase necessary to win.

But maybe an extra donation couldn't hurt?

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Christina Uticone