“More Ways Than One”

The Rice Village boutique premiumgoods isn’t just for sneaker heads. Artist and curator Melinda Mosheim is working closely with the urban-themed store to develop a kind of symbiotic relationship between art and commerce, centered around a raw street aesthetic — we’ll call it “urban lowbrow chic.” “This whole experience is like the total package,” says Mosheim, “when you walk into the store you’re getting urban from sneakers, from T-shirts, from what’s on the plasma-screen TV.” “More Ways Than One” is the new group show at premiumgoods (coinciding with the third anniversary of the store’s opening), and artists have been encouraged to “represent” — certain works will actually name-drop the store, its products and staff members. With graffiti swiftly becoming the graphic artist’s ubiquitous business card, this interesting partnership seems like the next logical step for the urban genre. While you’re buying those sneakers, why not purchase a piece of original art by someone who may, one day, design sneaker graphics?
Mondays-Saturdays. Starts: Aug. 24. Continues through Nov. 9, 2007

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