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Simon Malls and Refinery 29 Shopping Block Party at Houston Premium Outlets

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You know who's kind of killing it in on the event front now a days, Simon Malls. I will wait for your shock and awe to wear off.......ok. Yes, the purveyor of mega malls like the Galleria and Houston Premium Outlets is changing it up in an effort to become its own destination for shoppers, specifically the twenty and thirty somethings everyone is after these days. First, they brought us the fall fashion extravaganza Lookbook Live and now comes The Shopping Block, a national collaboration with millennial favorite and online content juggernaut Refinery 29, on Saturday, October 11 at Houston Premium Outlets.

The Shopping Block official description is "an experiential fashion marketplace inspired by the millennial approach to shopping," but what it really does is take Refinery 29 into real life and Simon Malls into the digital world through one multi-platform event.

"The Shopping Block at Houston Premium Outlets is a totally new experience targeted specifically to millennials," said Heidi MacMillan, director of marketing and business development. "The event mixes local, independent boutiques and brands with established fashion purveyors, creating a new fashion hybrid that celebrates the power of personal style."

"Refinery29 has always been rooted in shopping and discovery, and is a champion of independent thinking and true personal style," said Piera Gelardi, Creative Director, Refinery29. "Refinery29's audience of millennial women turns to us as a trusted digital source of inspiration and they visit Simon shopping centers for a tangible, tactile experience. The Shopping Block is a perfect marriage of both worlds."

The Shopping Block tour hits six cities on its national journey to capture millennial hearts, and Houston is number five on the list. Attendees can look forward to a stylist concierge, sweepstakes, beauty bars, and a DIY tote bags station - one of the most popular areas at past events.

But I would say the most important and exciting thing about The Shopping Block coming to Houston is the opportunity it provides for indie boutiques and small designer lines to get their name in front of a mall full of hungry shoppers. In total, eight of our local stores and artists will be hosting pop ups and participating in all the interactive fun.

Height of Vintage is Houston's first Vintage Mobile Shop, offering hand selected vintage fashion, accessories and more. www.heightofvintage.com

Hatton Henry is a line of handmade bags and accessories made one at a time in at a workshop in the Houston Heights. http://hattonhenry.myshopify.com

Sun Child is an online shop based in Texas that celebrates a creative lifestyle with well-crafted, everyday objects. www.shopsunchild.com

Vida Antigua Vintage aims to bring back the original styles of the ages with an eclectic array of items from the 1940s - early 1990s. www.facebook.com/VidaAntigua

fLuxe Jewelry crafted by Kristen Kramlich flirts with a balance between soft and edgy forms and is inspired by many styles, including art deco, Aztec pottery and modern graphic design. www.fluxejewelry.com

Sal Miel is a unisex jewelry line of mixed metals and textures utilized to create a raw and contrasting aesthetic. Each piece is meticulously handcrafted, and is therefore unique. www.salmiel.com

Busy-Being + Solid Gold a women's clothing boutique in East Austin owned by Katie Friedman specializing in women's clothing and accessories www.busy-being.com

Settlement Goods is a boutique located in Houston, TX specializing in selling emerging and independent designers manufacturing in the United States. www.settlementgoods.com

To see the pics from past events as a warm up for Saturday, check out Refinery 29 for their "Found at the Mall" photo series showcasing shopper's street style and Simon's style blog at stylesetter.simon.com and simon.com/shoppingblock.

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