When a festival gets its own street style label, you know it has made it to the big leagues. South by Southwest, the ten day music and media extravaganza set in our neighbor to the west Austin, has crossed that bridge never to return.
The annual festival closed up shop for the year this past weekend and while surfing through the fashionable interwebs, I ran across countless SXSW street style articles announcing the various trends every girl should adopt. Some dissecting the SXSW look, others just marveling at the shabby chicness of it all, while still others took it upon themselves to instruct the masses as to how to master the perfect SXSW ensemble.
I would like to throw my unsolicited two cents in as well, if only to argue that all these examinations are unnecessary. When it comes to female SXSW attire, there are five major looks women go for and each has its own individual elements.
Cali Cool - easy breezy with a little bit of print or accessories
Chic Free Spirit - maxi dresses and lots of jewelry
Modern Day Cowgirl - cut off shorts, fringe and boots
Artist in the Making - crazy mixed and matched bright prints
Quirky Rock Rebel - an I Don't Care attitude is the most important thing
— SXSW Street Style (@StyleSXSW) March 16, 2012
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... then there is this guy who needs no category.
— Christina Caradona (@troprouge) March 14, 2014