Slowly but surely Target has been constructing a middle ground where upmarket designers can meet the masses who crave big-name labels, but can't afford the corresponding price tag. The trend started in the cosmetics and skincare departments through partnerships with Boots No. 7 and Jemma Kidd cosmetics and has morphed into full-on fashion frenzy with capsule collections by Missoni, Jason Wu, and their upcoming collaboration with Prabal Gurung.
Now we see Target expanding the capsule collection idea even further, as they announce a partnership with celebrity stylist Kate Young. Young has worked with A-list celebrities like Natalie Portman and Michelle Williams, in addition to styling for major fashion houses (Dior, Guerlain, Carolina Herrera).
The Target-Young collaboration is interesting, since as a stylist she brings such diversified experience to the table. In addition to her work with top celebs and fashion designers, Kate Young has previously styled campaigns for Target and other "every day" brands like Olay and Cover Girl. And while all designers must require an eye for styling, it's exciting to consider the possibilities that a stylist--someone whose job it is to create a complete look--brings to the table with her own collection.
The details are sketchy on the Target-Young collaboration, and most articles and interviews are maddeningly vague, with sound bites like:
"I wanted to design standout pieces that allow women to experiment with fashion and create their own red carpet moments."
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And then there's:
"I wanted to bring some of the magic that you see on the red carpet to real women." Also, "Young translated her quintessential gamine chic into a streamlined array of thirty after-eight ensembles."
Ah! Much clearer. That article does go on to include a little detail about a few pieces: a satin peplum cocktail number, and a tuxedo jumpsuit. How many of us can pull of a tuxedo jumpsuit? We shall see. But somewhere in the sea of shifts, bodysuits, and "whimsical blossom prints" we hope to find something special enough to brave the "on your mark, get set, GO!" madness that these capsule collection launches have cultivated. (Click here to see the four sketches the collection has released thus far.)
Mark your calendar for April 14, and arrive at your local Target early. (Maybe even wear some protective padding.) The price range for the Target-Young capsule collection is $29.99 to $89.99 and includes clothes, bags, and jewelry.