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The Trivago Guy Is From Houston, of Course

I was a media buyer in another life, specifically for crappy 1-800 commercials and .com start-ups, so I like to keep up to date on the latest whatsiwhosit you can get for $9.99 or some website that promises to fix your computer via the Internet. The secret that they don't tell you about these ads is that the networks and cable channels sell these companies cheap leftover time that they can't sell to anyone else. This is why you may see the same commercial for the Perfect Bacon Bowl three times in a row on the Oxygen Network; they couldn't sell the time to anyone else.

With this in mind, I spent much of this winter watching the NHL network, which does indeed exist, because of my husband's love of the New York Rangers. I have no idea how many commercials these games feature throughout, but it took about four of them for me to realize that no self-respecting advertiser was buying time on this channel. Three commercials played over and over again: Mycleanpc.com, J-Date and Trivago.com.

Trivago.com? Yes, by now you have either seen these commercials and watched in a state of awe or you are now Googling (just follow the link, but then come back!) Trivago, as I gather from the ads, is a hotel-booking site akin to Kayak that finds you the best deals on the web. That's all well and good, but has nothing to do with the appeal of its commercials. Rather, their spokesperson, given the very inventive name of "Trivago Guy," is the real draw.

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Abby Koenig
Contact: Abby Koenig