There's a New Ann in Town: Ann Taylor to Open New Concept Store in The Woodlands

Ann Taylor, the popular purveyor of women's classic career-chic fashions for more than 50 years, is opening a new concept store, one of only a select few in the country, in The Woodlands Mall in October. This new, updated version of Ann characterizes the sophisticated style of the modern, fashion forward working woman with a more boutique feel.

So what exactly is a concept store? The concept store goes beyond just selling products and instead appeals to a sense of lifestyle. What UO is to hipsters and Gander Mountain is to Dads, Ann Taylor is to the woman who values stylish yet work-appropriate attire for her professional life. The purpose is to retail in a different way; to create a new shopping experience, one that the customer will enjoy, and hopefully repeat.

"The new Ann Taylor is chic and stylish with a more fashion forward direction to address the needs of today's modern working women," said Lisa Axelson, Head Designer and a member of the Council of Fashion Designers of America (CFDA). "Our new concept stores are a reflection of our new fashion direction. They are light, modern, feminine and designed to showcase the full Ann Taylor collection while making our client feel comfortable and welcome."

Designed in partnership with S. Russell Groves architects, the new Ann Taylor boutiques try to replicate a stylish contemporary home through whitewashed maple hardwood floors, crystal chandeliers, tufted furniture and sleek fixtures. Wardrobe niches bring fashion stories together so coordinating pieces are within arm's reach.

New styling rooms feature unique wall coverings, plush carpet and backlit mirrors. Shoppers can access anntaylor.com to view or place orders for items that particular store may not carry or have in stock via a large touch screen monitor in a private lounge area. Stylists will also be on hand to offer clients ideas and help them put together looks for any occasion.

The grand opening is tentatively set for October 21 (but check closer to the time; this has already changed once). Call 281-298-6394 for more information.

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