Translating Netflix-speak Into Consumer-talk: "You WILL Pay Us More Money"

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Netflix, a service we personally subscribe to, just sent us an "important membership information" note about price increases. It's Friday afternoon...after 4 p.m. and most people are trying to get their weekend started, not read "important membership information" notices.

The note, in part, reads:

In order to continue adding more movies and TV shows, we are increasing our price from $7.99 to $8.99 for new members. As a thank you for being a member of Netflix already, we guarantee that your streaming plan and price will not change for two years.

It seems to be a nice "Hey, we're not raising your rate!" message. Actually, those of us fluent in Netflix-speak know that isn't what it's saying at all. Translated into consumer-talk, the message means "We for sure as hell are going to raise your prices in two years, so get ready."

And "Anyone who isn't already a Netflix subscriber can plan on paying more right now."

Happy Friday, Netflix.

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

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