Pop Culture

What The Hell Is An Oogielove And Why Should You Care?

By now you have all heard about how Oogieloves in The Big Balloon Adventure is literally the biggest flop in film history from The Village Voice's Michael Musto.

The film opened wide at 2,060 theaters across the country but only snagged around $47 a screen this past weekend. That means that horny teens probably accounted for some of that dough, opting for an unpopular children's movie to get some alone time.

Art Attack gets plenty of press releases and emails about new flicks -- big and small -- and I cannot recall hearing anything about Oogieloves in The Big Balloon Adventure, nor an explanation of what an Oogielove is or does and why they are in a big balloon.


From the looks of the trailer, it has all the makings of being a cult hit once it hits the bootleg and home video market. The same kids that made The Room a smash years back will no doubt grab Oogielove as their new whatever the fuck is this to watch while smashed on cough syrup and mom's downers.

Entertainment Weekly already said as much about the film's WTF factor.

The interactive aspect of the film -- getting kids to interact with the action onscreen -- should have been played up. But most kids and parents are fat as hell now and don't want to pay $50 to sit in a dark theater with other fat and sweaty families.

But seriously, the problem with the movie was probably the fact that the characters weren't already known to families previously. I wouldn't take kids to see a film featuring warped full-bodied puppets. Well, yes I would. I was raised on Sid and Marty Kroft reruns.

The thing is, since the movie is now known as the biggest flop in film history, things can only get better for it. Plus, being universally panned is not such a bad thing in 2012, if the producers can play up the awful factor in hindsight.

With a cast featuring Toni Braxton (Rihanna in the '90s), Christopher Lloyd and Chazz Palminteri (still alive!), Cloris Leachman (ditto), plus Cary Elwes and Jaime Pressly, it's got weirdo freak drug hit written all over it. Cue the YouTube supercuts!

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Craig Hlavaty
Contact: Craig Hlavaty