Family-owned since its beginning, This Is It Soul Food is all about big, hefty servings of done-right down-home cooking. Back when it opened in 1959, a meal cost 89 cents. It's a bit more these days, but still more than reasonable. Now $10 will get you a plateful of fried catfish, smothered pork chops, barbecue ribs or oxtails and more (specials change daily). You'll also get three heaping servings of greens, mac and cheese, white rice, yams, green beans or chitterlings and hot cornbread. Lunch crowds are big (expect a line between 11:30 a.m. and 1 p.m.), and include business people from downtown, local celebs from the African-American community, blue-collar workers and just plain old regular hungry folks. When you're in the mood for soul food, This Is It!