Commercials on local TV were never supposed to make viewers pause to ponder the profound philosophical questions of life...until Texas Mattress Makers came along. The camera lingers lovingly over mattresses in production at the company's East End factory-showroom, as a disembodied voice asks a few simple questions in a tone that implies he's talking about a lot more than a good night's sleep: "What is a mattress?" "Where does it come from?" "How does it make you feel?" Soothing and sleepy, the narrator's voice barely reaches above a whisper, the exact opposite of Mattress Mack's hyper-caffeinated, high-volume late-night pitches of yore. Brilliant.