If it seems like there is a mattress store on every street corner in Houston, that's because there often is. It takes something special to stand out in such a labyrinth of franchises, and Texas Mattress Makers found it in the soothing voice of founder and Israeli emigre Youval Meicler, who narrates the company's TV spots in a tone that might as well be a lullaby. Priced competitively with your neighborhood strip mall's Mattresses R Us, Texas Mattress Makers brings an artisanal degree of craftsmanship to one of the most fundamental decisions a family will ever make. As Meicler points out, at Texas Mattress Makers they build mattresses every single day.