Dick's has a way of immersing shoppers in whatever sport they're browsing for in the way a cruise line brochure might sell you a vacation. Deer heads are mounted on the wall in the hunting section. Pictures of sweaty runners with to-be-envied steel abs seem to be racing along the walls. Golf clubs line the putting green, where you can try them out. The point is, Dick's has a way of convincing you that you deserve the highest-quality equipment, for any sport or activity. Whether you're in need of football cleats or hockey skates, kayaks or snowboards, Dick's has everything for both serious athletes willing to lay down the cash and casual shoppers who just want to pick up a lawn game and some jogging shorts.