We couldn't wait to see how the Jason Wu for Target event on Sunday stacked up against the insane frenzy of the Missoni event last October. We woke up bright and early on Sunday morning and went to the Target on Sawyer, off of Washington Avenue, where about 30 women -- and a few men -- were lined up at 7:50 a.m. and ready to get their Wu on.
As we stood in line, we chatted with other shoppers about the collection and traded horror stories from our Missoni for Target experiences; most of us agreed the Missoni launch was poorly handled. One woman warned us off of the flowered blue Jason Wu purse she wanted -- "It's mine, don't touch it!" -- but everyone was good-humored and friendly, so we were hopeful that the group would be respectful and kind once inside.
And then the doors opened.
When the doors opened the group hurried, but didn't sprint, toward the Jason Wu display. It was frenzied, but the Target staff kept an eye on things and gently reminded shoppers to avoid pushing and shoving, and also pointed out to those who were scooping up armloads of clothes that only six garments were allowed in the dressing room at one time. As expected, smaller sizes (XS, 2, 4) were in short supply, but it was surprising to see a limited number of average sizes (6, 8). There seemed to be more pieces in sizes larger than 10, but maybe the mediums just got snatched up faster while we snapped photos. Scarves and bags were gone before we could blink, though we did manage to pick up a canvas tote that another woman put down. As we took photos, one woman asked who we worked for, concerned that her pastor might see her. "I should be at service right now, but I think God will forgive me!"
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Once we were in line for the dressing rooms, the Target staff took care to control the flow of people and garments in and out of the changing rooms. One staff member was dedicated to helping shoppers switch out sizes when possible. A rolling rack was set up on which discarded garments were hung, and shoppers were allowed to check that rack at designated intervals for new garments in the correct size. The staff at this particular Target store was prepared and well-organized, and what a difference it made. We were impressed. Shoppers were generally helpful, friendly and respectful -- a refreshing change from the Evil Gang of Three we encountered during Missoni.
There were several pieces from the Jason Wu collection that were not available at this Target -- a red blouse, a black cocktail dress, a white blouse with a black necktie, and a yellow sleeveless shirt, to name a few -- which has us wondering who decides which stores get which pieces. (A friend of ours was lucky enough to find the adorable black cocktail dress at a Target in Rosenberg.) Out of curiosity we headed over to Target on San Felipe around 4 p.m. and we saw the red and the yellow tops, but no sign of the elusive black cocktail dress.
If you missed yesterday's Jason Wu excitement, or if you didn't get the piece you want, visit your favorite Target this week. When we were checking out, our cashier told us that after Missoni's launch they were flooded with returns for several days. You might still get lucky!