Perhaps it was just a big coincidence that Republican gubernatorial candidate Greg Abbott then turned around and premiered his first campaign commercial on Tuesday and it was all in Spanish and set to first air during the Mexico-Brazil match of the World Cup. Maybe. It's a popular technique these days for Republican candidates to conveniently remember and trot out their Hispanic significant-others in an attempt to counteract the general approach of the party on issues like the aforementioned immigration (they're agin' it.)
Abbott doesn't speak a word of Spanish himself during the ad, but his sister-in-law, Rosie Phalen, and his mother-in-law, Mary Lucy Phalen, are on hand to talk him up while images of Abbott hanging out and smiling with his Hispanic in-laws flash by on the screen. The ad is slated to air on Spanish-language channels across Texas throughout the World Cup, a savvy move for the guy who says he wants to pull in even more Hispanic voters than former-President George W. Bush did way back when.
Of course, Democratic gubernatorial candidate Wendy Davis's camp fired back that the whole thing was a ploy and shows Abbott is nervous about their November showdown. Now we're just waiting to see her Spanish language ad, and that's where the real fun of political ads comes in. You see, this is the first ad of the general election and that means the time has come. Yep, we are now officially in general election campaign ad season!
We enjoy these political campaign ads, not so much because they say anything important, but because they are such delicious political snacks. They don't exactly mean anything or say anything but you can read all kinds of stuff into them and they give a general idea of where the candidates are trying to go. Also, we're pretty sure that the ads from both sides could be set up as a drinking game -- take a shot every time you see the Texas flag! -- because these things are that predictable (except for the Dewhurst Frozen parody because no one saw that craziness coming.)